Uswitch Telecoms Awards 2026
Recognising the broadband, TV and mobile providers that powered our customers’ lives this past year.
Broadband & TV
National Broadband Provider of the Year
Public choice
EE wins for delivering a premium home connectivity experience, standing out as the most trusted brand for households seeking a seamless, high-performance connection.
Regional Broadband Provider of the Year
Public choice
YouFibre is celebrated for bringing transformative, 'lightning-fast' fibre to local areas where national networks can sometimes fall short.
Best Broadband Provider for Customer Service
Public Choice
Plusnet earns top marks for its helpful, jargon-free UK support and impressive pace of issue resolution.
Best Value for Money Broadband Provider
Public Choice
Vodafone delighted customers by offering high-speed fibre at accessible prices, perfectly balancing performance and affordability.
Most Reliable Broadband Provider
Powered by Opensignal
Virgin Media takes the prize for its rock-solid, high-speed stability that keeps even the busiest multi-device households connected.
Most Popular Broadband Provider
Public Choice + Sales Data
Vodafone’s blend of robust tech and competitive pricing makes it a winner this year, especially for those looking for a simple switch.
Best TV Content
Public Choice
Judges chose Netflix for its unrivalled variety and seamless integration of live events, delivering hit series and global sports with zero downtime.
Mobiles & SIM
Mobile Network of the Year
Public choice
VOXI was the standout choice this year, offering ultimate freedom through flexible, contract-free plans and its popular 'Endless Social Media' perk.
Best SIM Only Mobile Network
Public choice
VOXI’s SIM Only plans are celebrated for their 'no-strings-attached' simplicity, and the ability to switch or upgrade data perks at any time.
Best Mobile Network for Customer Service
Public Choice
Tesco Mobile sets the gold standard for support once again with friendly, easy-to-reach staff who make every customer feel truly valued.
Best Mobile Network for Data
Public Choice
VOXI is the clear winner for those on the move, offering unmatched reliability for streaming with generous caps and unlimited social data.
Most Popular Mobile Network
Public Choice + Sales Data
Lebara’s popularity continues to soar thanks to its low-cost international calling and straightforward, reliable UK plans.
Best Value for Money Mobile Provider
Public Choice
VOXI remains the champion of affordability, pairing massive data allowances with budget-friendly prices for a truly premium experience.
Best Mobile Network for Perks
Judges' Choice
Judges praised Three for its high-utility rewards, from £1 coffees and £3 cinema tickets to substantial savings like inclusive screen repairs.
Best Mobile Network for Roaming
Judges' Choice
Judges hailed Lebara as a "no-brainer" for frequent travelers, highlighting its superior commitment to roaming and cheap data across multiple continents.
Best Mobile Network Coverage
Powered by Opensignal
O2 secures this award once again for its expansive and reliable signal reach, delivering consistent connection levels across both rural and urban areas.
Fastest Mobile Network Overall
Powered by Opensignal
EE remains the king of speed, delivering the UK’s fastest 5G - and 4G - for an unbeatable experience for everything from sending messages to streaming.
Handsets
Best Mobile Handset Contract Network
Public Choice
giffgaff wins for its transparent pricing, letting users easily separate handset costs and pair them with flexible 'goodybags'.
Best Mobiles Reseller
Judges' Choice
Judges praised Fonehouse as a trusted brand, citing its excellent customer service, "Sell My Phone" trade-ins, and new express repair options.
Industry
Best Telecoms Bundle Provider
Judges' Choice
Judges chose EE for its technical edge, citing Wi-Fi 7 home hubs, seamless roaming, and a unified app that ensures consistent, peak-hour performance.
Best Telecoms Innovation
Judges' Choice
Judges selected EE’s Safer SIMs for protecting under-18s from harmful content and ensuring essential apps work even when data runs out.
Deciding the winners
Public choice
It's important to us that real customers have their say in who wins.
So, we've surveyed thousands of broadband, TV and mobile customers to find out what they think of their suppliers. Their responses will determine the winners of our public choice category awards.
Judges’ choice
We assembled an expert panel of leaders across consumer technology.
Each judge will independently select their winners from the shortlisted networks and providers in our judges' choice categories.
Uswitch data and other sources
For some categories, we look at insights from our switching data or from other organisations, like Opensignal and Ofcom (that’s the regulator for telecoms in the UK) to crown the right winners.
Fastest Mobile Network Overall: UK: Analysis derived from Mobile Network Experience report January 2026 based on independent analysis during the period October, November, December 2026.
Best Network Coverage: Analysis derived from Mobile Network Experience report January 2026 based on independent analysis during the period October, November, December 2026.
Our judges
Tomi Adebayo
Tech Influencer
Nick Baker
Senior Editor
Chris Barraclough
Content Creator
Hannah Cowton
Tech Journalist
Ortis Deley
Tech Broadcaster
Chris Hall
Tech Journalist
Jamie Harris
Tech Reporter
Jonathan Morris
Tech Journalist
Dave Snelling
Tech Journalist
Joe Svetlik
Tech Journalist
Ben Aboagye
Tech Influencer
Jon Devo
Tech Journalist
Ru Bhikha
Telecoms Expert
Public choice and internal data
Uswitch commissioned Opinium Research to poll 27,188 UK telecoms customers between 28 November 2025 to 17 December 2025 to determine the nominees and winners for the public choice award categories.
Of those respondents, 23,738 were broadband customers, 24,415 were mobile customers, and 19,287 were digital TV customers. Most award nominees and winners were determined by the provider that received the highest percentages in relevant categories to the topics in question.
For National Broadband Provider of the Year, Regional Provider of the Year and Mobile Network of the Year, the average customer satisfaction scores from a number of relevant questions were combined to derive the best overall scores, and subsequently a winner. For the ‘Most Popular’ award categories, winners were chosen based on a 50/50 combination of average customer overall satisfaction scores and internal Uswitch sales data.
All broadband providers were required to meet a 2% minimum sample size requirement for a 'National' award, while mobile networks required 1%, to ensure there were enough respondents to make the sample size representative.
For consideration in the Broadband category awards, the minimum sample size requirement was at least 400 respondents per provider, except for our Regional Provider award, which was 100. We highlighted three sub-categories of Mobiles awards: Network, SIM only and Handset Contract. The 1% minimum size requirement was 220 (Network), 142 (SIM only) and 41 (Contract) respondents per provider.
