Uswitch comments on VodafoneThree's new mid-contract price rises for new customers

Ernest Doku, telecoms expert at Uswitch.com, comments on VodafoneThree’s new mid-contract price rises for customers, coming into effect for new sign-ups from 9 November for Three and 12 November for Vodafone:

“VodafoneThree is the latest mobile and broadband provider to announce changes to its mid-contract price rise rates for April 2026. While annual increases are set to be as much as 80% higher than last year’s figure, depending on the product and plan, this will only be for new and re-contracting customers. Existing customers will still be subject to the same price rise outlined in their contract when they signed up.

“Three is continuing with its tiered approach for mobile mid-contract price increases, based on users’ data allowance. Customers taking out a plan from 9 November 2025 on data plans of 4GB and below will be subject to a price rise of £1.80 a month in April 2026 - 80p more than its previous rate. 

“New Three customers with a data plan between 4GB and 100GB will be due a monthly rise of £1.90 next April, and for any plan over 100GB the increase will be £2.30 a month - adding an extra £22.80 to £27.60 on top of the yearly bill. 

“For new Three broadband customers, a rise of £3.50 a month will be applied. This is smaller than the rate we’ve seen from BT, EE, Plusnet and Virgin Media, however it is still a big jump from the £2 per month previously implemented.

“From 12 November 2025, new Vodafone customers who take out a contract will be subject to a mid-contract price rise of £2.50 a month, or £1.50 for its no-frills Basics SIM plans. £2.50 on Vodafone’s 30GB Xtra Euro Roam deal at £18 per month represents a 13.8% increase, which is much higher than inflation.

“New Vodafone customers taking out a broadband deal will see their price rise by £3.50 per month from next April. While this is on the lower end of broadband price rises, it is still, as with all flat-rate rises, a big increase proportionally for those on cheaper plans.

“With nearly every major provider applying increases to their initial price rise rates roughly a year later, the trend is clear. Customers must actively compare deals, as differing approaches mean the ‘best price’ is constantly shifting. Switching when your contract ends remains the simplest way to avoid these rising costs.

“If you’re out of contract and able to switch, you don’t need to put up with mid-contract price rises. There are still providers who currently commit to no annual increases to bills like VOXI, Lebara, SMARTY for mobiles and Trooli and YouFibre for broadband.”