Uswitch responds to Virgin Media's price rise update

Ernest Doku, Uswitch broadband expert, comments on Virgin Media’s mid-contract price rise change from £3.50 per month to £4 per month for new and re-contracting broadband customers:

“Hot on the heels of BT, EE and Plusnet, Virgin Media has become the latest broadband provider to hike its fixed mid-contract price rise rate to £4 per month - less than 12 months after setting an initial annual increase figure of £3.50 per month.

“From 2 October, any new or re-contracting customer will be subject to this increase next April. Given Virgin Media’s shift to 24-month minimum contracts earlier this year, prospective customers will be hit twice with this annual price rise, totalling an extra £8 per month on their original price by April 2027. 

“Virgin Media’s new price increase comes as the provider refreshes its line-up, including offering Netflix with ads as standard on its plans over 500Mbps and faster speeds with TV bundles. For customers considering taking out one of these more premium plans, this added value may offset the £48 yearly price rise.

“If you’re considering one of Virgin Media’s broadband-only packages under 500Mbps, you won’t benefit from any of these changes but will still be subject to the £4 per month mid-contract price rise.

“This change only applies to customers taking out new contracts, so if you are currently a Virgin Media customer and your plan is up for renewal, you should consider your options. It only takes a few minutes to run a comparison and many regional broadband providers such as YouFibre and Trooli have pledged not to raise prices mid-contract.”