Ernest Doku, telecoms expert at Uswitch.com, comments on the announcement of NOW Broadband’s mid-contract price rises:
“NOW Broadband has become the latest provider to announce a £3 per month mid-contract price rise to its legacy plans, kicking in from 4th July 2025 and equating to an increase of £36 over a year.
“This £3 per month rise is in line with what many of the bigger broadband providers have implemented and is an increase of 10% when applied to the average monthly broadband bill of £29.60, which is higher than inflation.
“The good news is that if you’re a NOW Broadband customer you don’t have to put up with these price rises. The provider is giving customers 31 days from receiving the price increase notification to cancel their contract without any early termination fees, so it’s worth running a comparison to see if you can get a better deal elsewhere.
“Data from Uswitch shows that consumers can save an average of £181 by switching broadband providers. It’s also worth considering regional providers, such as Hyperoptic or Trooli, who not only offer fast speeds at low prices but also don’t increase prices mid-contract.”
ENDS
Notes to editors
The average broadband bill of £29.60 taken from a Uswitch consumer survey of 20,000 people in December 2024
Switching to a new broadband deal after your initial contract has ended could save you £181 (£180.83) a year. This calculation is based on the average 12-month out of contract cost calculated in January 2025 between Sky Superfast Broadband, Sky Full Fibre, Virgin Media M125 Ultrafast Broadband, Vodafone Fibre 2 and Vodafone Full Fibre 500 , (£546.96), compared to the average yearly cost of the most popular five new deals (Sky Superfast at £357.00 per year, Sky Ultrafast Plus Broadband at £429.00, Virgin Media Ultrafast at £324.00, Vodafone Full Fibre 500 at £393.00 and Vodafone Fibre 2 at £333.00). Calculations include mid-contract price rises. Correct as of 1st January 2025.
