Ernest Doku, Uswitch mobiles expert, comments on the announcement of Apple’s iPhone 16e with Apple Intelligence:
“Apple’s iPhone 16e announcement is great news for anyone looking to benefit from the best of iPhone 16’s features - including Apple Intelligence - at a fraction of the price.
“Starting at £599, today’s update sees the price of Apple’s cheapest model increase significantly since the iPhone SE launched in 2022. However, there are several other new and improved features beyond Apple Intelligence which means this latest model offers a significant upgrade on previous entry-level iPhones.
“The new affordable AI smartphone has been given a big revamp compared to iPhone SE’s of the past, including improved battery life, Face ID and a switch to USB-C.
“Demand for the iPhone 16 series was lower than anticipated, potentially due to the price. Offering consumers a way to experience Apple AI at a lower price point is a smart move from Apple, and may just help convince customers to upgrade.”
ENDS
For more information
Harriet Atkinson | Telecoms PR Manager
harriet.atkinson@rvu.co.uk
Twitter: @UswitchPR
About Uswitch
Uswitch is one of the UK’s top comparison websites for home services switching, including energy, broadband and mobiles.
More people go to Uswitch to find their energy, broadband and mobile deals than any other site, and we have saved consumers over £2.7 billion off their bills since we launched in September 2000.
Free mobile app Utrack also helps households manage their home energy usage and make potential savings.
Uswitch is part of RVU, a group of online brands with a mission to empower consumers to make more confident home services, insurance and financial decisions.