Uswitch comments on the launch of Apple's iPhone 16 range

Ernest Doku, mobiles expert at Uswitch.com comments on the launch of Apple’s iPhone 16 range:

“Last year’s iPhone launch left some a little disappointed by Apple’s strategy of ‘evolution not revolution’, and many feel that Android devices have pulled ahead in the last 12 months.

“Apple’s latest launch may not have entirely changed this perception, but there are still some innovative features worth calling out on its new flagship smartphone. Although the new camera updates and Camera Control button are impressive, the biggest development is the new handsets’ Apple Intelligence compatibility.

“The focus on enhancing AI capabilities to make everyday life easier is typical of Apple’s ‘wait and see’ strategy, where they often decide to take their time with a refined effort, rather than wade in on the latest tech trends.

“This unique delivery of deep AI integration into every aspect of the phone ensures Apple’s refresh can keep pace with key features touted at recent releases of Google’s Pixel and Samsung’s Galaxy devices alike.

“An exciting development is Apple’s focus on personal data security when it comes to using generative AI, with nothing shared with Apple while using Apple Intelligence. This could set its AI technology apart, as consumers continue to prioritise their digital privacy.

“Crucially, while these AI features will be central to the iPhone 16 experience, they will only be rolled out to the most expensive models of last year’s iPhone, which means if you aren’t able to upgrade to the latest and greatest, you may miss out.

“In contrast to its competitors, Apple’s AI features won't be fully available in its final form at launch. This means iPhone 16 owners will have to wait a little longer to access the full suite of capabilities, despite paying a premium to access the latest model.

“If you are interested in upgrading to take advantage of Apple Intelligence, it’s worth keeping an eye on the iPhone 15 Pro and Pro Max, which will also receive the AI updates, as prices are likely to go down once the iPhone 16 models are available.”