Ernest Doku, mobiles expert at Uswitch.com comments: “Google showed us a little bit everything at today’s I/O event - bleeding-edge foldable tech, a great value mid-tier addition to its smartphone line-up, and a new entry into the tablet market.
“Despite the impressive engineering behind Google Pixel Fold, the jury is still out whether foldables represent the future of smartphones, or if they will remain a niche - and very highly-priced - product for a limited number of customers. For context, there were approximately 13m foldable phones shipped in 2022, however that’s barely 1% of global smartphone sales.
“As one of the few major players yet to take the plunge into the foldable market, it will be interesting to see if the £1,749 Google Pixel Fold can significantly shift the dial, or whether that responsibility will rest with the mythical iPhone Flip.
“To Google's credit, in addition to an expensive foldable they are also delivering great value with their latest, mid-tier iteration of the Pixel smartphone. At £449, the Pixel 7a follows on from the very competitively priced Pixel 6a and delivers several of the impressive features associated with the more expensive flagships.
“Given the major price hikes facing mobile customers, it’ll be no surprise if the likes of the Pixel 7a and Apple’s iPhone SE range are particularly popular options this year.
“Impressively, the Pixel 7a boasts the same G2 Tensor chip as the Pixel 7 and 7 Pro, and delivers outstanding photo performance synonymous with the Pixel range. Pixel users also benefit from an optimised Android experience and seamless access to a wide-range of AI-powered Google services.
“There will be a middle-ground in terms of price later in the year, although Google fans will probably have to wait until October to get their hands on the flagship Pixel 8 and Pixel 8 Pro.
“With Google’s Android operating system powering almost three quarters (72%) of smartphones around the world, Google’s tech might be impacting your smartphone without you even realising. The good news is that the latest version of Google’s OS, Android 14, will launch later in the year and promises to deliver improved personalisation, privacy and security.
“Whether you’re in the market for a brand new Google Pixel, or you’re looking for a great deal on an Android device, you can find out more at Uswitch.com.”
Sarika Patel
PR Lead
sarika.patel@uswitch.com
About Uswitch
Uswitch is one of the UK’s top comparison websites for home services switching, including energy, broadband and mobiles.
More people go to Uswitch to switch their energy, broadband and mobile than any other site, and we have saved consumers over £2.7 billion off their bills since we launched in September 2000.
Free mobile app Utrack also helps households manage their home energy usage and make potential savings.
Uswitch is part of RVU, a group of online brands with a mission to empower consumers to make more confident home services, insurance and financial decisions.
