Uswitch analysis suggests energy suppliers could soon offer fixed deals between £2,200 and £2,500

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Written by Uswitch
Updated on 13 March 2023
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  • Suppliers could soon be offering fixed deals costing between £2,200 and £2,500[1], new analysis by Uswitch.com reveals

  • Seven in ten households (70%) want the option to sign up to a fixed deal now[2], with a third (33%) of bill-payers wishing for certainty on their energy costs[3] 

  • Half (56%) of bill-payers would fix to cut their energy bills, and two fifths (38%) hope to do so this year[3]

  • Only four million households (13%) are currently on fixed deals, compared to 27 million on SVTs, down more than half from 41% in October 2021[4]

  • Over three quarters of households (78%) say suppliers should do more to bring back fixed deals, while half (51%) want more action from the Government[5]  

  • With the cost of wholesale energy having fallen, Uswitch calls on energy suppliers to start offering fixed deals immediately so that consumers benefit from a return to a competitive energy market.

Energy suppliers could soon be offering fixed deals priced between £2,200 and £2,500 based on current wholesale costs[1], reveals analysis by Uswitch.com, the comparison service.

The Government is expected to confirm within the Budget that the Energy Price Guarantee will stay at £2,500 on April 1, instead of rising to £3,000 as originally planned. 

Uswitch’s analysis suggests that suppliers could offer tariffs that beat those prices with fixed deals[1] due to wholesale prices falling by 60% since 1st December 2022. 

The analysis is based on a range of factors including wholesale costs, predicted operating costs of various suppliers and the Market Stabilisation Charge (MSC), among others. 

The MSC was introduced by Ofgem in April 2022 to protect energy suppliers at a time of rocketing wholesale prices. In many cases, it means that suppliers gaining an energy customer are required to pay a charge to the provider who is losing a customer.

Analysis by Uswitch shows that - at a time when wholesale costs are falling - the MSC is a potential barrier to providers being able to offer even lower-priced fixed deals.

Bill-payers are clamouring for more price certainty and a return to finally having choices, with seven in ten households (70%) saying that customers should at least have the option of a fixed tariff available now[2].

Three in five households (61%) would be willing to sign up to a fixed deal right now, though the majority (58%) would only do so if it was the same price or lower than they are currently paying[6].

Currently, only an estimated four million households are on fixed deals, compared to 27 million on SVTs. The proportion on fixed deals has fallen by more than half from 41% energy bill-payers in October 2021 to 13% now[4]. 

Reducing energy bills is the most common reason why people would choose a fixed deal, with over half (56%) of households saying this would encourage them to fix[3]. 

A third (33%) said having more stability in their bills would encourage them to move suppliers, while a quarter (24%) believe a fixed deal would help with household budgeting. One in seven (14%) want a fixed deal so they can move away from a supplier they are unhappy with[3]. 

One in three (32%) would switch to another supplier’s fixed deal to get either better customer service, more accurate bills, or for benefits like online services and money-back schemes[3]. 

However, many consumers fear there is little prospect of fixed deals becoming available, with two fifths (40%) saying they do not think there will be any to sign up to in the near future[7].

Despite this, a quarter (24%) would like to move to a fixed deal between now and the next few months and a further 14% hope to move onto one later this year[7].

Nine in ten consumers (90%) believe more should be done to help consumers benefit from falling wholesale costs. Nearly four fifths (78%) say suppliers should be doing more, half (51%) say the Government should act, while two fifths (41%) believe it is Ofgem’s responsibility[5].

Uswitch.com is calling on energy suppliers to start bringing fixed deals back to the market as soon as possible to give consumers more choice and certainty, given the falling wholesale prices.

Richard Neudegg, director of regulation at Uswitch.com, comments: “We see no good reason why suppliers can’t begin to act on lower wholesale prices and offer fixed deal options to energy customers as soon as possible. 

“Households have been witness to a rollercoaster of price rises and uncertainty over the last couple of years, while relying heavily on temporary measures such as the Energy Price Guarantee in order for costs not to spiral further.  

“And although energy costs remain historically high, bill-payers deserve the freedom to choose a fixed deal if they feel it is their best option.

“For many energy customers, it is not just about the money. Many are stuck with their supplier and lack the ability to vote with their feet and move to one offering other benefits such as better customer service. 

“With current price cap predictions for July at £2,153, households will need to think carefully before committing to a fixed deal in the coming months. Some may want to lock in the certainty of a lower price sooner, ahead of next winter, and others may wait to see what happens to the market..

“Energy suppliers should ensure that consumers can reap the benefits of a lower wholesale market by bringing back fixed deals now.” 

Track your energy usage with Utrack by Uswitch here.

FOR MORE INFORMATION

Rianna York
Phone: 07817 083 280
Email: rianna.york@rvu.co.uk
Twitter: @UswitchPR

Notes
Research conducted online by Opinium, 03 March 2023 to 07 March 2023, among 2,000 UK adults, weighted to be nationally representative.
1. Uswitch analysis, considering costs of wholesale energy, network, operating, policy, adjustments, uplift, EbiT, headroom and the current Market Stabilisation Charge. Correct as of 09/03/23
2. Respondents were asked ‘How much do you agree or disagree with this statement:  ”All energy customers should have the option of a fixed price tariff available now”?’ 70% said agree, 27% said neither agree nor disagree, 3% said disagree. 
3. Respondents were asked ‘What, if anything, would encourage you to consider switching to a fixed deal?’ 56 said ‘Reducing my overall energy bill’, 33% said ‘No longer having to worry about bills going up or down’, 24% said ‘It will help with household budgeting’, 14% said ‘Moving to a supplier with better green energy credentials’, 14% said ‘​​Moving away from a supplier I’m unhappy with’ 11% said ‘Moving to a supplier with better customer service’, 11% said ‘Moving to a supplier with additional features and benefits - e.g. smart meter installation, online services and money-back schemes’, 10% said ‘Moving to a supplier with better bill clarity or accuracy’. 
4. Ofgem: Retail market indicators and Ofgem: Latest quarterly price cap 
5. Respondents were asked ‘Do you think the energy industry should be doing more to help consumers benefit from the falling energy wholesale costs?  Please select all that apply. 78% said ‘Yes - suppliers should be doing more’, 51% said ‘Yes - the government should be doing more’. 41% said ‘Yes - Ofgem should be doing more.’ Overall, 90% replied ‘Yes’ in some form.
6. Respondents were asked ‘Would you sign up to a fixed price tariff if they were available now?’ 3% said ‘Yes - even if it’s priced higher than what I’m currently paying’, 29% said ‘Yes - if it’s the same price or lower than what I’m currently paying’, 29% said ‘Yes - but only if it’s priced lower than what I’m currently paying’, 17% said ‘No - I wouldn’t sign up to a fixed tariff at the moment’, 21% said ‘I don’t know’. 
7. Respondents on variable energy tariffs were asked ‘You mentioned you are on a variable energy tariff. Are you hoping to move to a fixed energy tariff soon?’ 7% said ‘Yes – I’m hoping to move to a fixed energy tariff in the next few weeks’, 17% said ‘Yes – I’m hoping to move to a fixed energy tariff in the next few months’, 14% said ‘Yes - I’m hoping to move to a fixed energy tariff later this year’, 22% said ‘No - I’m happy with the situation I’m in now’, 40% said ‘No - I don't believe there will be any fixed deals available’. 

About Uswitch 

Uswitch is one of the UK’s top comparison websites for home services switching, including energy, broadband and mobiles. 

More people go to Uswitch to switch their energy, broadband and mobile than any other site, and we have saved consumers over £2.7 billion off their bills since we launched in September 2000.

Free mobile app Utrack also helps households manage their home energy usage and make potential savings. 

Uswitch is part of RVU, a group of online brands with a mission to empower consumers to make more confident home services, insurance and financial decisions.