● Shoppers could save up to £183 on an iPhone 12 contract with unlimited data this Black Friday, predicts Uswitch data[1]
● Consumers could also save £95 on an iPhone 12 handset[2], compared to a modest £40 saving on the newly released iPhone 13[3]
● The biggest discounts can be made on SIM-only contracts, saving up to 28% off a monthly plan[4]
● Uswitch.com shares top tips for buying a new mobile phone during Black Friday.
Consumers could save up to £183 on an iPhone 12 contract with unlimited data, based on the 19% saving on the iPhone 11 last year, according to data from Uswitch.com, the comparison and switching service[1].
Those in the market for the slightly older iPhone 12 handset may be able to cash in on discounted prices this year. With the average iPhone 12 costing £679, consumers could save themselves £95 (14% reduction) if they buy on Black Friday itself, based on previous trends[2].
Tech-lovers looking to purchase the newly released iPhone 13 are likely to save around £40 (5% reduction) - less than half the amount you could save buying the iPhone 12 model[3].
Anyone who’s happy with their current handset and keen to cut their monthly payments may find that SIM-only deals provide big savings and access to more data. SIM-only deals are estimated to be reduced by between 10% and 28% this Black Friday[4].
Catherine Hiley, Black Friday expert at Uswitch.com comments “iPhones continue to be one of the most sought-after discounted handsets on the market, and Black Friday offers a prime opportunity to snap them up.
“The iPhone 12 is highly likely to be in the spotlight for those looking to get their hands on a bargain this year. While not the most recent model, it is still one of the top phones on the market, built with a powerful chip, advanced dual-camera system and ceramic shield front for protection against damage.
“For those happy with their handsets, there is still an opportunity to cash in. With SIM-only deals available on the market with lots of data and discounted costs, anyone out of contract could make a switch and potentially save hundreds of pounds per year
“The challenge for many shoppers is navigating all deals on the market. Buyers searching for savings will need to have a plan in place, sign-up to alerts and use comparison sites to explore the breadth of deals available.”
Advice for mobile device shopping on Black Friday
1. Keep a sharp eye: The best Black Friday deals may only be available for a short window of time. Set up alerts and sign-up to emails to ensure you’re in the know when the discounts go live.
2. Data is key: Most 5G smartphone users require about 3GB of data minimum per month. Log into your mobile account and check your average usage before selecting a package. This will ensure you bag yourself a deal, in step with your own mobile usage.
3. Compare different deals: One great way to ensure you’re getting a decent deal is to use a comparison website. These allow you to see a wide range of offers, so you can select the best one on the market at the time.
4. Research in advance: Ensure you know the average market price of the handset you’ve got your eye on, so you can see whether or not you’re making a saving when it’s time to buy.
5. Know your rights: While T&Cs may not be a thrilling read, if you purchase a phone on Black Friday, be sure to check them. In most cases, you should still be able to return a device within a window of 30 days, unless otherwise specified as part of the purchase agreement.
Keep an eye out for Black Friday deals on Uswitch here.
FOR MORE INFORMATION
Chris Thomas
Phone: 07974 471 314
Email: a-chris.thomas@rvu.co.uk
Twitter: @UswitchPR
Notes to editors:
1. Uswitch.com internal data. Predictions based on savings of up to £200 (a 19% reduction from total costs) available on contract phones during Black Friday 2020 via the iPhone 11, unlimited data. iPhone 12, which is now the second newest model, costs £964.49 on average. 19% of 964.49 is 183.25
2. Uswitch.com internal data. Predictions based on iPhone 11 handset being 14% cheaper in 2020. iPhone 12 with 64GB, which is now the second newest model, costs £679.00 on average. 14% of 679.00 is 95.06
3. The most recently released iPhone has tended to face smaller savings deals (averaging 5%). The iPhone 13, being most recently released. iPhone 13 with 128GB, which is now the newest model, costs £779.00. 5% of 779 is 39.95
4. Uswitch.com internal data based on average price of SIM-only contracts
In the wider context of the above calculations and data, it is worth noting that the prices of mobile phones drop over time (i.e. from approx. 3 months after their launch date). As such, consumers opting to buy mobile phones may have decreased naturally over time.
About Uswitch
Uswitch is one of the UK’s top comparison websites for home services switching, including energy, broadband and mobiles.
More people go to Uswitch to switch their energy, broadband and mobile than any other site, and we have saved consumers over £2.7 billion off their bills since we launched in September 2000.
Free mobile app Utrack also helps households manage their home energy usage and make potential savings.
Uswitch is part of RVU, a group of online brands with a mission to empower consumers to make more confident home services, insurance and financial decisions.
