Uswitch comments on the launch of the Google Pixel 6

Ru Bhikha, mobiles expert at Uswitch.com, comments: “In a world where every smartphone looks the same, the Pixel 6 dares to try a different design and houses its camera setup in what looks like wraparound shades.

“The Pixel range’s camera always punched above its weight, but it’s had another upgrade here as the arms race gripping smartphone photography continues. Google even made the bold claim that this is the most advanced smartphone camera in the world.

“Both the standard and Pro versions of the Pixel 6 feature a 50MP main sensor - a big step up from the iPhone 13 Pro’s 12MP offering, and most likely improving the camera’s low-light performance. 

“The Pixel 6 Pro also has a 48MP telephoto lens with a 4x zoom that is boosted by Google’s ​​Super Res Zoom feature, which captures multiple frames to get extra detail from pictures.

“Another neat feature is Magic Eraser - a Photoshop-like tool that allows you to remove unwanted elements from your pictures on the go.

“The Pixel 6 should be a slick device thanks to Google’s new Tensor SoC chip that aims to take on Apple’s in-house A-series processor. 

“Google continues to deliver great value for money with the budget-friendly standard option alongside the more premium Pixel 6 Pro which both cost less than Apple’s premium handsets.

“With mid-range manufacturers like Xiaomi and Honor growing ever more popular in Europe, keeping prices accessible is a shrewd business move.

“Google’s deep pockets mean that it can offer high spec devices for reasonable prices, all of which means its phones should be well-suited to compete for pride of place in consumers’ pockets.”