Ru Bhikha, mobiles expert at Uswitch.com, commented: “Just two months after the launch of the wallet-busting S21 series, Samsung is releasing a more affordable series of handsets.
“The Galaxy A52 5G and A72 will appeal to the middle market at a cost £399 and £419 respectively - less than a third of the price of the heavyweight S21 Ultra.
“The A52 follows in the footsteps of the A51, which won global acclaim when it launched at the start of last year, while adding the option of fifth-generation connectivity.
“Both the battery life and processing power in the standard and 5G versions of the A52 have been boosted, and the display boasts a 120Hz refresh rate that betters the iPhone 12.
“The rear quad-camera trumps many more expensive devices, with a 64MP main camera, a 12MP ultra wide, plus a 5MP macro for taking up-close pictures.
“Sandwiched between Oppo and OnePlus launches, the addition of these two Samsung devices show the current strength of the middle market.
“Consumers can now snap up top-end specs at budget prices, and the battle for the middle ground is heating up as more devices and manufacturers pile in. The question is, whether Samsung has packed enough in their hardware to sway consumers buying habits and save money.”
FOR MORE INFORMATION
Rory Stoves
Phone: 020 3872 5613
Email: rory.stoves@uswitch.com
Twitter: @UswitchPR
About Uswitch
Uswitch is one of the UK’s top comparison websites for home services switching, including energy, broadband and mobiles.
More people go to Uswitch to switch their energy, broadband and mobile than any other site, and we have saved consumers over £2.7 billion off their bills since we launched in September 2000.
Free mobile app Utrack also helps households manage their home energy usage and make potential savings.
Uswitch is part of RVU, a group of online brands with a mission to empower consumers to make more confident home services, insurance and financial decisions.
