Ru Bhikha, mobiles expert at Uswitch.com, comments: “Google’s mantra for the launch was being helpful during turbulent times, and many consumers will find its promise of more affordable phones meets their current needs.
“At a time when the prices of flagship smartphones seem to rise every year, it’s a breath of fresh air to see that Google’s Pixel 5 handset costs less than the Pixel 4 when it launched.
“The £599 price tag may make it seem more of a competitor to the iPhone SE and the Samsung S20 FE than its traditional rivals’ top-end devices that cost more than £1,000, but there’s nothing low-rent about this handset.
“The performance of Pixel 5’s camera setup compares well to the four lenses seen on many of its rivals’ devices, a real testament to Google’s ability to squeeze incredible performance from their tech.
“Google’s reveal of the 5G-ready Pixel 5 and the Pixel 4a 5G sends a clear message to consumers that this is the year of fifth generation connectivity, and means we now wait to see what Apple, the only big manufacturer to not yet offer a 5G enabled smartphone, will do.
“Our research shows that one in ten people already have a 5G phone, and a quarter of consumers could have a 5G handset within the next year[1].
“It’s great to see Google taking a step back from the arms race of escalating handset prices, and it gives consumers greater choice at a time when money is tight for many people.
“The Pixel 5 comes loaded with extras including subscriptions to its online gaming platform Stadia and YouTube Premium. The firm also launched Google TV, bringing together YouTube, Netflix and Amazon Prime in one place, and Nest Audio, which will be available for under £90.”
FOR MORE INFORMATION
Rory Stoves
Phone: 020 3872 5613
Email: rory.stoves@uswitch.com
Twitter: @UswitchPR
Notes to Editors:
1. Opinium surveyed 3,000 UK adults from 18th to 23rd September 2020 on behalf of Uswitch. Results were weighted to reflect a nationally representative criteria. Respondents were asked “Does your mobile phone currently receive 5G internet?” and 10% of people answered with “Yes”. Respondents were also asked “Do you plan to upgrade to 5G services within the next year?” and a further 16% of people answered with “Yes”.
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