Commenting on the launch of the latest handsets in the iPhone range, Ru Bhikha, mobiles expert at Uswitch.com, says: “Apple has for a couple of years now moved away from placing all of the impetus on the arrival of its one flagship smartphone, instead choosing to champion multiple devices at its annual launch bonanza.
“Apple’s change of tack acknowledges that as improvements to smartphone technology become less notable and more about refining existing features, mobile users are now choosing to look beyond the allure of the latest flashy tech.
“In this year’s bumper launch, its trio of iPhone handsets builds on the success of the iPhone X by branching out to the enthusiasts with the XS Max while also experimenting with new colours in the XR to reach a more cost conscious crowd.
“As expected, there are no Hail Marys here – just a batch of solid improvements aimed at refining user experience, such as longer battery life and cameras that can cope with low light.
“Despite the fairly modest fanfare, E-Sim functionality is the closest Apple comes this year to a big leap forward.
“Design-wise, the XR, XS and XS Max all double down on on-trend design elements, from edge-to-edge displays and the increasingly ubiquitous notch.
“While not the flashiest of the three, the XR will undoubtedly cause the biggest stir as Apple returns to the attractive yet more affordable blueprint offered by the SE.
“In comparison to the XS the XR still offers a high end Apple experience with a reduced price tag and some users may feel the slight compromise in tech specs is worth the reduction in price.
“With new research suggesting that an astonishing quarter of iPhone users are still using 6 and 6s models – released in 2014 and 2015 respectively – a number of these cost-wary Apple devotees might see the arrival of the more affordable XR as the time to upgrade.”
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