Uswitch comments on launch of HTC U Ultra and Play handsets

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Written by Uswitch
Updated on 12 January 2017
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Commenting on the launch of HTC U Ultra and Play handsets, Ernest Doku, mobiles expert at Uswitch.com, says:

“HTC has long been rumoured to be working on a smartphone that matches the expansively proportioned, but ill-fated, Samsung Galaxy Note range – and with its U Ultra and Play handsets, it’s done just that.

“HTC has always built devices that turn heads, and with their slick-looking glass finish, these two are no different – although it’s to be seen whether the dual ‘notification’ screen offers much in the practicality stakes.

“Otherwise, these handsets tick all the boxes from a looks and functionality standpoint.

“Their in-built intelligence software – known as Sense Companion – brings HTC up to speed with the rapidly expanding and evolving AI-assisted world.

“Although, as our most recent research indicates, virtual and voice activated technology still has a long way to go if it’s to win the hearts of smartphone-users – only 4% of Brits think of it as one of smartphones’ most useful features.

“It is certainly heartening that with these handsets HTC is making headway in the smartphone market – despite a subdued foray into the VR space with the Vive.

“Of course, with Samsung Galaxy S8 and iPhone 8 launches on the horizon, pricing will be absolutely key to maintaining relevance.”

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FOR MORE INFORMATION

Claire Jones

Phone: 020 7148 4663

Email: Claire.Jones@uswitch.com

Twitter: @uswitchPR

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