Uswitch comments on Huawei P9 and P9 Plus launch

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Written by Uswitch
Updated on 6 April 2016
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Commenting on today’s Huawei P9 and P9 Plus launch, Rob Kerr, mobiles expert at Uswitch.com says: “Huawei has launched a full scale assault on Western mobile makers with a raft of low cost yet high spec devices that capture the attention of millennials.

“One of the new kids on the block – along with other Chinese challenger brands like Xiaomi – Huawei has managed to raise Apple’s hackles: the launch of the cheaper iPhone SE could be read as the tech giant’s attempt to claw back some of the younger users it lured away.

“Therefore, stalwart mobile makers are not going to like the launch of the flagship P9. Compared to the iPhone 6s it’s slimmer, and boasts a bigger display with better colour saturation, so it could well prove to be a large thorn in the iPhone’s side. But it’s the battery capacity – almost twice the size of the 6s – that is the real killer.

“Partnering with German camera maker Leica is a smart move. Not only is a decent camera a major selling point for smartphones today, it adds brand power to a phone maker that is not yet a household name here in the UK.

“This time around, Huawei has successfully forged relationships with the big four UK networks to help it transition from a realistic challenger to a household name brand – meaning it now really is a force to be reckoned with.”

FOR MORE INFORMATION

Lucy Smith

Phone: 020 7148 4663

Email: lucy.smith@uswitch.com

Twitter: @uswitchPR

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