Commenting on Apple’s launch of the iPhone SE and the iPad Pro, Ernest Doku, telecoms expert at Uswitch.com, says:
On the iPhone SE
“The launch of the iPhone SE should be read as a retaliation – a battle cry to the Chinese challenger brands that have taken a bite out of Apple in recent months.
“Targeted at Millennials with smaller budgets, the SE offers a fully-formed iPhone experience for around £170 cheaper than its flagship.
“Taking the iconic design of the 5s and supercharging it with the innards of the 6s, its best iPhone yet, and for a vastly lower price, should strike fear in the hearts of brands already competing in the mid range mobile market.
“Apple’s been there before, mind. The iPhone 5c was supposed to be a cheap and cheerful iPhone but raised eyebrows when it launched because it was only £80 cheaper than the flagship 5s back in 2013.
“But this time around, Apple has priced the SE cleverly at the sweet spot for instant sales, meaning there is no reason why this four-inch handset and its chamfered edges shouldn’t fly off the shelves from the word go.”
On the iPad Pro
“The iPad Pro launch appears to cater to consumer whims over true innovation – with new colours and sizes the order of the day.
“Honey, I’ve shrunk the iPad, cried Tim Cook – no doubt in response to the moaners who lamented the huge size of the very first Pro.
“Reducing the size of their business device but keeping the beefed up specs might suit the business traveller who needs portability.”
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