Commenting on today’s launch of the Sony Xperia Z3+ mobile phone, which has been named the Xperia Z4 in Japan, Rob Kerr, mobiles expert at Uswitch.com, says: “Making minor tweaks to a flagship mobile – only ever-so-slightly lighter and thinner, and no big new specs to shout about – doesn’t stir up much excitement, even though this is a thoroughly decent phone.
“The Xperia Z3+ will have a hard time competing with cutting edge models like the Samsung Galaxy S6 Edge, but stands a good chance against the HTC One M9, which itself is a very minor upgrade to the 2014 edition.
“With Quad HD screens, fingerprint security sensors, heart rate monitors and DSLR quality cameras – none of which this new phone has – now all found in flagship mobiles, Sony has to think really hard about what’s next for the Xperia Z4.
“Then there’s all the confusion about the name. Calling your flagship phone Xperia Z4 in Japan, but downgrading the exact same model by calling it the Z3+ elsewhere will prompt questions about whether upgrading is worth the money or not.
“Muddying the waters with different names for the same handset could lead to consumer confusion in a world where everything can be discovered online.
“Sony puts the name differences down to the fact it has such clout in the Japanese market, the appetite for flagship devices is ferocious. But if that’s the case, then surely no matter what it’s called in Japan it’d fly off the shelves?”
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FOR MORE INFORMATION
Lucy Smart
Phone: 020 7148 4663
Email: lucy.smart@uswitch.com
Twitter: @UswitchPR
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