Commenting on the announcement that US mobile firm FreedomPop is to launch in the UK in July, offering free mobile data, calls and texts, Rob Kerr, mobiles expert at Uswitch.com, says: “A free SIM with a free allowance of minutes, texts and data might sound too good to be true, but it could just be enough to appease the truly entry-level customers.
“The more data-hungry users should be careful about out-of-bundle charges and make sure they do their research before they go over their allowance.
“Extra data charges will have to be very competitive with the likes of the new iD mobile from Carphone Warehouse offering unlimited data at £20 a month.
“Where FreedomPop could be useful is for that emergency phone in the car, where users are unlikely to eat into the limited calls, texts and data.”
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FOR MORE INFORMATION
Lucy Smart
Phone: 020 7148 4663
Email: lucy.smart@uswitch.com
Twitter: @UswitchPR
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