Commenting on the launch of the LG G4 handset, Rob Kerr, mobiles expert at Uswitch.com, says: “With a genuine leather back, the LG is hoping to marry fashion with functionality in the G4, whereas others have gone with one or the other.
“Staying with the theme ‘if it ain’t broke don’t fix it’, the G4 builds upon the solid base of the G3 with only slight hardware improvements. The ever so slight curvature of the phone sets itself apart from other designs, with a more natural grip in the hand, instead of being a monolithic slab.
“Last year’s G3 set the bar in screen quality with a QuadHD display, which other mobile makers have now matched. With a similar screen in the G4, LG could be seen as resting on its laurels.
“But although there’s no showy dual curve screen to see here, it still packs in the pixels with some new brightness and colour perkiness. And with a camera that would appease professional snappers, it has listened to its market and worked in what’s important in a phone – form and features.
“LG might struggle to stand out against the S6 edge, but with HTC One M9 slightly improving on the One M8, and Sony traditionally offering slight improvements, perhaps it’s now all about evolution and not revolution.”
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Ailene Barr
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Email: ailene.barr@uswitch.com
Twitter: @uswitchPR
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