Commenting on the launch of the Apple Watch, Ernest Doku, technology expert at Uswitch.com, says: “Apple claims this is the most advanced timepiece ever created but some of the features seem like the tech giant was scraping the barrel for unnecessary unique selling points. Digital Touch is essentially a personalised emoticons app with slightly classier graphics, for example.
“But gimmicks aside, this really is a elegant and luxurious gadget, while also being extremely useful for health and fitness fans, who it’s heavily targeted at.
“Apple offers several versions of the same gadget in different metals, and a plethora of faces and straps, but that level of customisation is easily replicated by competitors.
“Pricing will dictate how fast Apple Watches fly off the shelves. Although it’s an aspirational brand, a starting price of £299 and rising into the thousands of pounds for a solid gold Edition means it’s hardly cheap and – given this is a first of its kind –we don’t yet know if it’ll deliver on its promises.
“Apple’s first foray into wearables will be heavily scrutinised but, if there’s one thing Apple is great at, it’s convincing us to buy another luxury gadget we never realised how much we needed.”
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Lucy Smart
Phone: 020 7148 4663
Email: lucy.smart@uswitch.com
Twitter: @UswitchPR
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