Commenting on Sky’s plans to enter the mobile market, Ewan Taylor-Gibson, telecoms expert at Uswitch.com, says: “Sky is keeping up with the Joneses – Virgin Media, TalkTalk and potentially BT later this year – to become the latest telecoms giant to offer all four services.
“With Sky piggybacking off O2’s network, which also provides services to Tesco Mobile, the tie-up could be bad news for Vodafone, which had been seen as a leading contender for a wholesale partnership with Sky.
“Quad play is proving all the rage amongst telecoms providers, but mobile often seems like the afterthought of these four-way bundles. Many customers are already tied into long contracts so aren’t in the market for a new mobile deal.
“The advantage is that all your services are under one roof, making billing far simpler, but if one service isn’t up to scratch, it can be harder to leave.
“Sky hasn’t specified if its mobile offering will be for existing customers or whether it will also offer standalone mobile contracts too, however it’s likely that exclusive content via its Sky Go app could be offered as a draw.”
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Lucy Smart
Phone: 020 7148 4663
Email: lucy.smart@uswitch.com
Twitter: @UswitchPR
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