Commenting on the launch of the YotaPhone 2 today, Rob Kerr, mobiles expert at Uswitch.com, says: “You’ll likely find the two-faced YotaPhone 2 on the Christmas lists of Kindle fans who want lighter handbags, or any mobile fans that yearn for longer battery life.
“Anyone concerned this phone is too gimmicky could well be right, but one in five (19%) Brits say they are most concerned with battery life when picking a new smartphone. Given this handset’s features are heavily geared towards conserving power, YotaPhone could be onto a winner.
“An e-ink rear screen is designed to be practical and ergonomic. It’s easier on the eyes when reading text, and there’s no glare in bright sunlight. In the YotaPhone 2, the black and white screen is also great as a plan B option if you’re low on battery, as it uses far less power.
“Its other face, a 5-inch FHD AMOLED display, makes it a decent all-round handset, with a similar spec to other mid to high-end Android smartphones today. But that screen will burn battery, like any other.
“That’s why the secondary, e-ink screen helps to aid battery life of up to five days, giving the phone two unique selling points.
“However, it’s priced even higher than the iPhone 6, SIM free – and without the brand loyalty of Apple, the cost could put people off trying something new.”
For more information visit www.uswitch.com or call 0800 093 0607
FOR MORE INFORMATION
Lucy Smart
Phone: 020 7148 4663
Email: lucy.smart@uswitch.com
Twitter: @UswitchPR
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